Lub hauv paus rau phau ntawv
Piv txwv koj yog ib tus neeg sawv cev rau cov hnab yas ntim khoom. Nyob rau hauv cov ntaub ntawv ntawd, koj yuav pom tias kev ua lag luam nyuaj thiab cov neeg siv khoom lag luam tau txais kev xa khoom tsis pub dhau ib hnub, thiab cov pab pawg ib puag ncig tau txais txiaj ntsig zoo dua nrog cov ntawv xa khoom tsis pub lwm tus neeg
Lawv ua li cas? Lo lus teb nyob rau hauv "Kev Lag Luam Ntsuab" lag luam muaj nqis puas ntau pua lab ntawm Yuan.
Yas ntim cov ntawv xa khoom yog tsoo los ntawm "peb lub roob"
Cia peb saib thawj zaug yog qhov nyuaj ua kom tau nyiaj:
1. Cov txiaj ntsig yog cov ntawv me me: Muag ib qho yob ntawm cov hnab yas yas, cov nyiaj tau los tag nrho yog 15%}%, thiab koj yuav tsum ntaus cov phooj ywg nrog cov phooj ywg tsis suav nrog.
2. Cov cai hloov pauv txhua hnub: EU yas se, Asmeskas Lub Xeev Kev Txwv Yas
3. Cov neeg yuav khoom tsis tuaj yeem khaws cia: ib zaug cov neeg siv khoom loj tuaj yeem pheej yig tus neeg muag khoom, lawv tam sim ntawd tig rov qab thiab tawm mus, uas tsis muaj kev muab siab npuab txhua.
Txawm li cas los xij, cov neeg xa khoom uas ua raws li cov neeg sawv cev rau kraft cov ntawv pov tseg cov khoom ntim tau ua nyiaj ntsiag to:
Rooj plaub: Mr. Wang los ntawm Zhejiang, tom qab ua yeeb yam ua tus neeg saib xyuas rau daim ntawv ncoo rau ntawm 18% mus rau 53%, thiab nws cov neeg yuav khoom rov qab tus nqi tau nce li 80%.
Cov ntawv zais tseem ceeb: Ntawv Cushion ncoo, tab sis kev lag luam ntev ntawm "cov kev pab cuam + kev pabcuam".
Peb theem ntawm cov nyiaj tau rau Kraft cov ntawv pov cov tshuaj pleev tau cov neeg sawv cev muaj txiaj ntsig ntau dua li yav dhau los
1.Qhov thawj qib: Khoom siv muag khoom - ua thawj lub lauj kaub kub
Tus nqi ntawm kraft daim ntawv Cushion tshuab yog li $ 2, 000}}}}, nrog cov nyiaj tau los ntawm li 30%.
Cov qhua tuaj noj mov Portrait:
* Me me thiab nruab nrab e-kev lag luam muag khoom: 100-500} kev txiav txim raug xa txhua hnub, thiab lawv tau txais kev txo qis ntawm txo cov nqi ntim.
* Cov tuam txhab tsim qauv: Tsav tsheb vwm los ntawm txawv teb chaws cov se yas, lawv yuav tsum hloov khoom.
Muag cov ntsiab lus:
"Yuav khoom siv thiab tau txais 3 lub hlis ntawm cov neeg siv tau dawb" "{}}}}} xyoo them rau cov cuab yeej cov neeg siv khoom los sim.
2. Cov txheej thib ob: Rov qab los ntawm cov neeg siv khoom - "cov raj xa dej" uas ua rau nyiaj yam tsis tau ua dab tsi
Cov txiaj ntsig tseem ceeb ntawm daim ntawv Cushion ncoo tshuab los ntawm kraft ntawv rolls. Thaum ib tus neeg yuav khoom yuav cov cuab yeej siv, lawv haus ib qho nruab nrab ntawm {{molls ntawm daim ntawv ib hlis, nrog ib qho nyiaj tau los ntawm 40% {% rau ib yob.
Ua tus lej:
Yog tias koj muaj 100 tus neeg yuav khoom, txhua tus ntawm cov neeg noj 30 yob ib hlis, thiab ua rau ¥ 20 ib yob:
Monthly profit=100 customers × 30 rolls × ￥20=￥60,000/month
Qhov no tsis suav nrog cov kev pabcuam ntxiv xws li cov cuab yeej saib xyuas thiab khoom siv ntxiv.
3. Qhov thib peb Txheej: customized cov kev pabcuam - ib "zais kub mine" uas muaj cov txiaj ntsig ntau
* Luam Ntawv Customization: Luam tawm cov neeg siv khoom logo thiab QR code ntawm daim ntawv ncoo, thiab them ib qho ntxiv ¥ {}} ib yob.
* Kev Pab Cuam Tom Zauv: Pab cov tuam txhab siv cov ntaub qhwv cov ntaub qhwv thiab muab rau lawv rau cov ntawv nruab chaws, nrog ib qho haujlwm ntawm 15% {%.
* Case: Ms. lis los ntawm Guangdong Mekas "cov ntaub ntawv uas muaj noob, thiab cov neeg siv khoom txuas ntxiv mus rau 90%.
Vim li cas thiaj tuaj yeem tuaj yeem sau ntawv cushion ncoo tshuab cov neeg sawv cev "yeej dhau" cov neeg muas zaub loj thiab me me?
Rau cov neeg siv khoom me, txuag nyiaj yog kab hauv qab
| Nqi | Yas npuas npuas | Ntawv Cushion tshuab tshuaj | ||
| Ib Leeg Khoom Nqi | ￥0.8 | 0. 3 (Txuag 63%) | ||
| Hiav Txwv Feight Verte | 22% | 14% (TXUAG 36%) | ||
| Kev tiv thaiv ib puag ncig kev pheej hmoo zoo | Siab | Xum | ||
Rau cov neeg yuav khoom loj: Ua raws li kev ua raws li style =}} koj tseem ceeb
Walmart, IKEA, thiab lwm cov neeg muab hluav taws xob uas siv rau cov phooj ywg zoo ib puag ncig, thiab cov ntawv cushion ncoo ncoo yog lub "daim pib nkag".
High-end-end hom tau kam them 30% ntxiv rau customized ntim - koj khwv tau cov neeg siv khoom tau txais cov cim hwm, ib qho kev yeej-yeej qhov xwm txheej.
3 cov kauj ruam kom kaw hauv cov neeg siv nyiaj hauv siab
Yog tias koj xav ua cov txiaj ntsig dhau, koj yuav tsum pom cov neeg "cov neeg raug" raug:
1. Kev tshuaj ntsuam kev lag luam:
Prioritize the furniture, 3C, and maternal and child industries - large packaging needs, high customer unit prices, and fear of bad reviews.
Zam kev lag luam luv-profial (xws li wholesalers ntawm cov yam tsim nyog txhua hnub).
2. Nug cov lus nug uas ntes cov ntsiab lus mob:
"Koj cov khoom puas tau raug ntes los ntawm kev lis kev cai tsis ntev los no?" (Rau cov teeb meem ua raws)
"Koj puas paub ntau npaum li cas cov nqi thauj khoom yog vim ntim ntim?"
3. Siv cov ntaub ntawv los yuam kev txiav txim:
Qhia cov neeg saib xyuas cov neeg siv khoom: "Nplog Lao Zhang, uas ua rau cov khoom ua si, cawm 370, {}}} nrog koj nplai."
Puas yog nws dhau mus nkag mus rau kev ua lag luam tam sim no? Cov ntaub ntawv qhia koj qhov tseeb
* Chaw ua lag luam: Qhov chaw ua lag luam thoob ntiaj teb
* Cov ntawv sib tw: muaj tsawg dua 1, {1}}}}} schnical PORTE tshuab tus tswv lag luam tseem yog kab lis kev lag luam.
* Koj lub sijhawm: Yog thawj zaug rau npe ua "cov chaw ntim tshuab ntim ntsuab" hauv koj cheeb tsam hauv nroog thiab sau thawj nthwv dej ntawm kev faib tawm.
Tag
Kraft cov ntawv sau tshuab tsis yog "tau txais kev tiv thaiv ib puag ncig yog tsis muaj lus nug, tab sis nws yuav tsum tau lo lus nug rau txhua lub tuam txhab.